TriMark: TriMark Presents: Integrated Marketing Communications

TriMark is a collaboration of marketing enthusiasts;

Bianca Bowers, Karen Jousiffe and Bradley Supple.

Founded for the purposes of exploring and discussing Integrated Marketing Communications (IMC).

"Integrated Marketing Communications (IMC) is the coordination of all marketing tools and the right marketing mix to ensure that a brand's marketing messages are integrated to provide the maximum impact on customers"

We discuss Duncan's consumer initiated marketing communication model and the consumer decision making process, discussing how businesses and marketers are utilizing certain tools and working within the 'new' social media ecosystem. Along the way we highlight company examples of successful IMC campaigns.

Check out our IMC presentation.

TriMark

Monday, 16 September 2013

TriMark Presents: Integrated Marketing Communications

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